Cookie Policy
Last updated: June 2026
1. What is a Cookie?
Cookies are small text files that a website asks your browser to store on your device when you visit the site. They help the website remember your device and preferences across visits or during a session. Hoopstr uses both first-party cookies (set by hoopstr.ai) and third-party cookies (set by services we integrate, such as Google Analytics, Google Ads, and LinkedIn). Third-party cookies are only set after you click "Accept" on the cookie consent banner.
2. Purpose of Using Cookies
We use cookies and similar technologies for the following purposes:
- To record your cookie consent preference
- To identify unique visitors and track website usage analytics
- To maintain session continuity as you browse the site
- To measure the effectiveness of our marketing campaigns (Google Ads, LinkedIn)
- To understand how visitors find and interact with our content (Google Analytics)
3. Types of Cookies Used
- Strictly Necessary Cookies — Essential for core site functionality (consent preference). Set regardless of consent.
- Analytics Cookies — Help us understand how visitors use the site (first-party visitor ID and session ID, plus Google Analytics). Only set after you accept the cookie consent banner.
- Advertising & Marketing Cookies — Used by Google Ads and LinkedIn Insight Tag to measure ad performance and enable conversion tracking. Only set after you accept the cookie consent banner.
4. Cookie List
Strictly Necessary Cookies
These cookies are set regardless of your consent preference, as they are essential for the website to function.
| Cookie | Domain | Expiration | Description |
|---|---|---|---|
| hoopstr_cookie_consent | hoopstr.ai | 1 year | Stores your cookie consent preference ("accepted" or "declined"). Set when you interact with the cookie consent banner. |
Analytics Cookies
These cookies are only set after you click "Accept" on the cookie consent banner.
| Cookie | Provider | Expiration | Description |
|---|---|---|---|
| hoopstr_vid | hoopstr.ai (first-party) | 2 years | A randomly generated unique visitor identifier (UUID). Used to distinguish unique visitors and understand usage patterns. Contains no personal information. |
| hoopstr_sid | hoopstr.ai (first-party) | Session | A randomly generated session identifier (UUID). Used to group page views into browsing sessions. Expires when you close your browser. |
| _ga | Google Analytics | 2 years | Used by Google Analytics to distinguish unique users by assigning a randomly generated client identifier. |
| _ga_<container-id> | Google Analytics | 2 years | Used by Google Analytics 4 to persist session state for our measurement container (G-6D039CR3BW). |
Advertising & Marketing Cookies
These cookies are only set after you click "Accept" on the cookie consent banner. They are set by Google Ads and LinkedIn to measure ad and campaign performance.
| Cookie | Provider | Expiration | Description |
|---|---|---|---|
| _gcl_au | Google Ads | 3 months | Used by Google Ads (conversion linker, AW-938252009) to attribute conversions to the ad click that drove the visit. |
| bcookie | 1 year | LinkedIn browser identifier used to identify LinkedIn members for ad and content measurement. | |
| lidc | 1 day | Used by LinkedIn to facilitate data centre selection. | |
| li_gc | 6 months | Stores guests' consent to use non-essential cookies from LinkedIn. | |
| UserMatchHistory | 30 days | Set by the LinkedIn Insight Tag (partner ID 4905705) for ad ID syncing and conversion tracking. | |
| AnalyticsSyncHistory | 30 days | Set by LinkedIn to store information about the time a sync with the LinkedIn analytics service took place. |
Note: Google and LinkedIn may set additional cookies as part of their services. For the full and current list, see Google's privacy & terms (policies.google.com/technologies/cookies) and LinkedIn's cookie table (linkedin.com/legal/l/cookie-table).
5. Browser Storage (Local & Session Storage)
In addition to cookies, we use your browser's local storage and session storage to remember UI state and provide a smoother experience. Unlike cookies, this data stays in your browser and is not transmitted with every request to our servers.
Session storage (cleared when you close the tab):
- hoopstr_pages — the pages you have visited in the current session, used to provide context when you interact with our chat assistant.
Local storage (persists across sessions until you clear it):
- hoopstr_chat_messages / hoopstr_chat_thread_id — your chat assistant conversation, so it persists when you return.
- hoopstr_offerings_cart_v1 — offerings you have added to your shortlist on the Offerings page.
- hoopstr_offerings_v2 — goals and selections you have made in the offerings recommender, so you can resume where you left off.
6. What We Do Not Use
Hoopstr does not use any of the following:
- Cross-device fingerprinting beyond standard cookie- and browser-based identifiers
- Session replay or screen recording of individual users
- Sale of personal data to third parties for their own marketing
7. Cookie Control
When you first visit our site, a cookie consent banner lets you accept or decline analytics, advertising and marketing cookies. If you decline, only strictly necessary cookies are set, and our third-party tags (Google Analytics, Google Ads, LinkedIn Insight Tag) are not loaded.
You can also control cookies through your browser settings:
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Chrome: Settings → Privacy and Security → Cookies and other site data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Cookies and site permissions → Cookies and site data
You can opt out of our third-party providers directly:
- Google Analytics opt-out: tools.google.com/dlpage/gaoptout
- Google Ads personalisation: adssettings.google.com
- LinkedIn ad preferences: linkedin.com/psettings/guest-controls/retargeting-opt-out
8. Updates
We may update this Cookie Policy from time to time. We encourage you to review this page periodically for the latest information. For any queries, reach out to us at dpo@hoopstr.ai.